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Our Philosophy
The Now Watch mission is to
bring more presence to people's lives.
It's a simple goal but in a world where we are so busy
and caught up trying to get things done, we rarely pause
and take a moment to just be where we are right here and
now. However, when we do appreciate the moment, we often
feel a relaxing sensation, followed by an ability to
focus and actually get more done in less time. In a
sense, that's because it's always now. And when
connected to the present moment, we are able to use our
time to its fullest potential.
We've decided that a watch or a clock with the word NOW
appearing prominently on the face is the perfect
stimulus to help us access more presence in our lives.
It works so easily... when we check our NOW watches and
clocks, we'll find out the time of day as usual but will
also be reminded that it is the present moment
initiating a collision of the mystical with the utterly
practical. Many people find it inspiring, some soothing,
still others motivating, while others just laugh...
but that's what make our timepieces what we consider to
be functional pop-art left wide open to interpretation.
We believe we've hit on a radically simple concept that
delivers a message in a fun, cool, and affordable way.
Since the present moment is fundamental to every human,
in every walk of life, our long term vision is to spread
our products all around the world. Here are some sample
translations into other languages:
Spanish - Ahora,
Dutch - Nu, German - Jetzt, Greek - τώρα, Italian -
Ora
Portuguese - Agora, Russian - Теперь,
Chinese -
Our core value is simplicity which leads us to one final
simple idea. We believe that the present moment is the
greatest gift that there is here on earth. Therefore,
our products seek to become the perfect gift people can
buy for themselves and share with others worldwide.
Please contact us to bring more presence to your life
and your community. |
